Wine hedonistic definition12/20/2023 Once regarded as a luxury good, wine has been democratized and is enjoyed by a much wider socio-economic range of increasingly sophisticated consumers. Among the many alcoholic beverages, red wine is one of the oldest, and it is the most connected to the appreciation of meals, and the most connected to hedonism (e.g., restaurants specialized in red wine tend to offer a more hedonic environment red wine is a drink of choice in romantic dinners). Red wine is an alcoholic beverage made from the fermentation of dark grapes whose alcohol by volume commonly varies between 12% and 15%. The balanced consumption of wine can be a means to such joys, one that is deeply ingrained in many human cultures since time immemorial. Among the common human needs, there is search for pleasant altered states of consciousness, that is, a temporary joyful transcendence of the ordinary mental state. Drinking wine in a contemporaneous Western environment designed to enhance the pleasurableness of the wine drinking experience may trigger changes in consciousness commonly associated with mystical-type states.Īltered states of consciousness refer to substantial deviations from the habitual waking consciousness. Younger age correlated with greater increases in fascination with the environment of the wine bar. Older age correlated with greater increases in pleasure. Men and women did not report different changes in consciousness. All changes in consciousness occurred regardless of volunteers drinking alone, in dyad or in group. Red wine increased insightfulness and originality of thoughts, increased sensations of oneness with the environment, spiritual feelings, all-encompassing love, and profound peace. Red wine increased pleasure and arousal, decreased the awareness of time, slowed the subjective passage of time, increased the attentional focus on the present moment, decreased body awareness, slowed thought speed, turned imagination more vivid, and made the environment become more fascinating. One hundred two participants drank in one of three conditions: alone, in dyad, or in groups up to six people. Effects of a moderate dose of red wine (≈ 40.98 g of ethanol) on consciousness were examined in a naturalistic study taking place in a wine bar located in one of the most touristic areas of Lisbon, Portugal. There is lack of research on effects of red wine on consciousness when drank in wine bars designed to enhance the pleasurableness of the wine drinking experience.
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